What’s Wrong With the NOOK?

The reasons behind the NOOK’s poor sales are way beyond the hands of their top managers. For instance, the Amazon Kindle (their primary competitor) continues to be the leading E-Reader in the market. This is due in part to the different options Amazon gives their customers, giving their customers over four different Kindle options to choose from.

Additionally, most e-books are easy to download onto a smartphone or tablet. Hence, this reduces the demand for E-readers with limited capabilities. Perhaps we will see the NOOK redesigned in the upcoming months to match the likes of the Kindle, or unfortunately see it discontinued and forgotten.